Services
Case Study

V-ENERGY

Promotional Ice Cooler with
Bluetooth Speakers

Case Study

V-ENERGY

Promotional Ice Cooler with
Bluetooth Speakers

V Energy, a leading energy drink brand, sought to enhance its brand visibility and engagement during outdoor events such as beach trips, BBQs, and parties. To achieve this, they collaborated with us to create a unique promotional item that would resonate with their target audience and boost brand awareness.
CHALLENGE
V Energy aimed to create a promotional item that would not only promote their brand but also add value to their consumers' outdoor experiences. They wanted a product that would stand out, be practical, and align with their brand image and guidelines.

01

Add Value To Customers' Outdoor Experiences

02

A Product That Would Stand Out

03

Be Practical

04

Align With Their Brand Image And Guidelines
SOLUTION
We proposed the concept of a promotional ice cooler equipped with Bluetooth speakers, a handle, and heavy-duty wheels. This cooler would serve the dual purpose of keeping beverages cold while also providing entertainment through its built-in speakers, perfect for outdoor gatherings. To ensure brand consistency, we matched the cooler's color to V Energy's PMS guidelines.
IMPLEMENTATION
After finalizing the design and specifications, we commenced production of 300 units of the V Energy promotional ice cooler. Each unit was meticulously crafted to meet the highest quality standards, ensuring durability and functionality. The incorporation of Bluetooth speakers allowed users to connect their devices wirelessly, enhancing the entertainment experience. Additionally, the inclusion of heavy-duty wheels and a handle made the cooler highly portable and convenient for outdoor use.

RESULTS

The launch of the V Energy promotional ice cooler proved to be a resounding success. During the summer period, the client experienced a notable increase in sales, with a 9% boost attributed to the promotion. The cooler became a highly sought-after item among consumers, driving engagement and brand visibility at various outdoor events and gatherings. Its practicality, combined with the entertainment features, made it a favourite among V Energy's target demographic.

The collaboration between V Energy and our team resulted in the creation of a highly effective promotional item that not only reinforced the brand's image but also provided tangible value to consumers.

The V Energy promotional ice cooler with Bluetooth speakers exceeded expectations, driving sales growth, and enhancing brand engagement during the summer season. This successful campaign demonstrates the power of innovative promotional products in connecting with consumers and driving brand loyalty.

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Victorian Head Office:
GPI Corporate
17 Corporate Avenue, Rowville
Victoria, Australia, 3178
corporate@gpi.com.au
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