
Case Study
CASE IH
Winter Firepit Promotion
Case IH, a leading brand in agricultural machinery, sought to develop a unique promotional incentive to boost winter sales within its dealer network. The challenge was to create a limited edition winter firepit that was both exclusive and cost-effective, with a target price under $400, yet had a high perceived value. The promotion aimed to reward customers purchasing tractors during the winter season, leveraging the allure of the exclusive firepit to enhance the appeal of their offerings.
CHALLENGE
01
Boost Winter Sales
Increase tractor sales during the traditionally slower winter months.02
Enhance Brand Loyalty
Strengthen relationships with existing customers and attract new ones through an exclusive promotion.03
Create High Perceived Value
Design a firepit that appears more valuable than its actual cost to enhance the incentive's attractiveness.04
Promote Brand Awareness
Utilize the firepit as a branded item that could be a conversation starter, further spreading brand recognition.Design and Development
Collaborated with a renowned design firm to create a bespoke firepit design that embodied the Case IH brand.
Emphasized high-quality materials and craftsmanship to ensure durability and aesthetic appeal.
Incorporated Case IH branding subtly into the design, making the firepit a collector's item.
Emphasized high-quality materials and craftsmanship to ensure durability and aesthetic appeal.
Incorporated Case IH branding subtly into the design, making the firepit a collector's item.
Cost Management
Sourced materials and manufacturing partners to ensure the cost of each firepit stayed below $400.
Streamlined production processes to maximize efficiency and minimize costs without compromising quality.
Streamlined production processes to maximize efficiency and minimize costs without compromising quality.
Marketing and Distribution
Developed a comprehensive marketing campaign targeting potential customers through online and offline channels.
Leveraged social media, email marketing, and in-dealer promotions to highlight the exclusive offer.
Ensured each firepit was available at the point of sale to immediately reward customers upon purchase.
Leveraged social media, email marketing, and in-dealer promotions to highlight the exclusive offer.
Ensured each firepit was available at the point of sale to immediately reward customers upon purchase.
Dealer Engagement
Engaged the dealer network with training sessions to emphasize the promotional offer's value and how it could be used to close sales.
Provided promotional materials and displays for dealers to showcase the firepit in their showrooms.
Provided promotional materials and displays for dealers to showcase the firepit in their showrooms.

RESULTS
The Case IH Winter Firepit Promotion achieved remarkable success across several key metrics:
Increased Sales:
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Enhanced Brand Perception:
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Customer Satisfaction and Loyalty:
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Dealer Network Motivation:
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The Case IH Winter Firepit Promotion not only met but exceeded its initial objectives, demonstrating the power of a well-conceived promotional incentive. By creating an exclusive, high-quality firepit that resonated with customers, Case IH successfully boosted winter sales, enhanced customer loyalty, and strengthened its brand presence. The promotion's success has solidified its place as a yearly activation, becoming a much-anticipated event within the Case IH dealer network and customer base.
The strategic approach to design, cost management, and marketing, combined with strong dealer engagement, has set a benchmark for future promotional campaigns. This case study exemplifies how thoughtful, customer-centric incentives can drive business growth and brand loyalty.
The strategic approach to design, cost management, and marketing, combined with strong dealer engagement, has set a benchmark for future promotional campaigns. This case study exemplifies how thoughtful, customer-centric incentives can drive business growth and brand loyalty.